In the modern realities of doing business, advertising your business is not a luxury, but an urgent necessity.

One of the ways to promote one's own business is the placement of outdoor advertising, which, in the case of its installation on communal property, requires a corresponding permit.

According to the Law of Ukraine "On Advertising", outdoor advertising is advertising placed on special temporary and stationary structures - advertising carriers located in the open area, as well as on the external surfaces of buildings, structures, on elements of street equipment, above the carriageway of streets and roads;

Permits for the placement of outdoor advertising are issued by the executive bodies of village, settlement, city councils, and outside the borders of settlements - by regional state administrations.

Outdoor advertising on territories, houses and structures is placed with the consent of their owners.

!  Placing outdoor advertising on footpaths and alleys is prohibited.

 

Some confuse the concepts of "advertisements" and "signs", considering them to be one and the same. So, according to the law, these are different concepts. The sign contains information about the entity's name, its trademark, and hours of operation, and is placed on the outside of the building no higher than the 1st floor. The area of the sign should not exceed 3 square meters.

 

REQUIREMENTS FOR EXTERNAL ADVERTISING:

- it must be placed in compliance with the requirements of safety technology and ensure the visibility of road signs, traffic lights, intersections, pedestrian crossings, public transport stops and not reproduce images of road signs;

- outdoor advertising lighting should not dazzle road users, nor should it illuminate apartments in residential buildings;

- the foundations of terrestrial outdoor advertising protruding above the surface of the earth can be decorated decoratively;

- ground outdoor advertising supports located along the carriageway of streets and roads must have vertical road markings applied with light-reflecting materials up to 2 meters high from the ground surface;

- the lower edge of outdoor advertising placed above the carriageway, including on bridges, overpasses, etc., must be located at a height of at least 5 meters from the surface of the road surface;

- in places where the roadway part of the street borders the plinths of buildings or fences, outdoor advertising can be placed in one line with the facades of buildings or fences.

 

To obtain permission to install outdoor advertising, the following documents must be submitted:

1) passport of the applicant (or an extract from the UDR;

2) statement;

3) a sketch of an advertising medium with a constructive solution;

4) photos of the place where the advertising structure is planned to be placed. (computer layout), size at least 6 x 9 cm)

 

Administrative fee: absent

The term of obtaining a permit is up to 10 working days.

The period of validity of permission for outdoor advertising is up to 5 years